11 Ways to Get More
(Real!) Instagram
Followers.😇😇.You can't argue with numbers like that. But that's
just average. And as I advocate across all manners
of online marketing, you don't want to be average!
It's not a dream or a goal.
Sure, 58 times greater engagement than Facebook
sounds great, but you can do so much better than
that on Instagram. Whether you're a big brand or
maybe just wondering how to become Instagram
famous, I don't want you to strive for average; I
want you to reach for the stars and become an
Instagram unicorn. A digital unicorn is that magical,
rare creature that outperforms all others by orders
of magnitude.
And you're going to accomplish this by working
these eleven amazing Instagram hacks into your
social strategy. Check out these attention-
getting ideas for your Instagram captions ,
hashtags, profile, and more, and see what to
post on Instagram to get more followers and
way more visibility and engagement too.
1. Cross-promote your dedicated
hashtag.
That's nice that you created a #joesgarage hashtag
for your company, but who knows to use it to
share content about you? Make sure it's in your
profile, but take the game offline and have it
printed on your receipts, in print ads, on signage in
your store and at relevant events.💣.If you're on radio and TV, direct people to use your
hashtag. Integrate online and offline campaigns by
ensuring it's listed on your other social profiles, on
your website, and in your email blasts. Don't just
hope people will find it.
2. Get creative with hashtagging.
When it comes to Instagram caption ideas, you
need to look beyond the one-word, obvious
hashtags . Sure, you want to use those, too, but mix
it up and use hashtags to tell part of your story. Be
funny, ironic, or outrageous--just don't be
BORING. Collaborative workspace
company WeWork is great at this, and they include
a fun mix of Instagram content, too.3. Participate in massively
popular conversations.
For every post, use a mix of topically relevant
hashtags such as #woodworking for a carpentry
company, for example, as well as trending, super-
popular hashtags wherever you can.
The really specific hashtags are like long-tail
keywords in that they show more intent and help
you find the right people, but the universally
trending hashtags like #instagood, #tbt,
#photooftheday or even plain old #fun get you in
front of more people in general. You need both to
make it on a social network as big and noisy as
Instagram.
4. Make the most of your bio
URL.
It's prime real estate on your Instagram profile...
do you really want your bio to only link to your
website homepage, now and forever? Yawn.
Change it up at least bi-weekly and use that
clickable link in your bio to drive traffic to your
newest or most popular content.
5. Get descriptive with your
captions.
A picture is worth a thousand words, but you can't
skip the words entirely. National Geographic is
fantastic at using storytelling alongside their
Instagram photos to generate engagement and
sharing. While traditional media brands have
dropped like flies, NatGeo has thrived across
digital and become one of the top brands on
Instagram , with over 50 million followers.
Like the other Instagram hacks I've included here,
this is something you'll want to commit to working
into your strategy over time, so don't worry if it
feels weird at first. Your writing will improve as you
find your brand's Instagram voice .
6. Go all in on influencer
marketing.
Visit the profiles of each person you've identified
as an influencer in your space (AKA a person who
influences the people you want to get in front of )
and "Turn On Post Notifications" to be notified
every time they share new content. You can then
interact with them regularly and become one of
their favorite people or brands.
7. Remove unwanted tagged
photos of you from your profile.
If you only want to feature the best user-generated
content about you or your brand on your Instagram
profile, you can. Now, you can't remove the tagged
photos from the site entirely, by choosing "Edit
Tags," selecting the ones you want to remove and
choosing "Hide from Profile" (you may need to
confirm). It does the trick.
8. Approve photo tags before the
content shows on your profile.
Speaking of giving you greater control over which
tagged photos appear on your profile, you can
change your Instagram setting so tagged photos
won't show unless you approve them first. You'll
find this under "Options," "Photos of You," and
"Add Manually."
I'm trying to think of a reason why any company
would NOT want to do this... Nope. I've got
nothing. You should absolutely set this up to avoid
potentially embarrassing situations.
9. Develop your own Instagram
style.
It's human nature to want to fit in, but on
Instagram, you want to stand out. Indian beverage
brand Frooti has developed such a unique visual
content style, it's instantly recognizable every time
a user sees a Frooti post in their newsfeed. Check
it out:
10. Get local.
See what's going on in a specific area (say, your
neighborhood, a city you're targeting in ads, or
even an event in a certain location) by going to the
search page and choosing the Places tab. Then,
type in the name of the place to see all geotagged
posts for that location.
Check out more big trends in local social marketing
here .
11. Remember your calls to
action!
Instagram, like other social networks, is a
conversation, not a broadcasting platform. What
action do you want people to take on your post? If
you don't know that, start over and figure it
out. Staples is great at generating engagement by
letting people know exactly what they expect them
to do with their posts (bonus points if you make it
sound fun). Often, that call to action cleverly gets
people to share or virally spread Staples' content.
How to Get More Followers on Instagram
[Summary]
To get more followers on Instagram do the
following things:
1. Promote your dedicated hashtag on your other
social profiles, on your website, and your email
blast.
2. Get creative with your hashtags. Be funny, ironic,
or outrageous – but never boring!
3. Watch topically relevant and trending hashtags.
Join these conversations to get in front of more
people.
4. Use your bio link to drive traffic to your newest or
most popular content.
5. Write descriptive captions. Storytelling will help
generate engagement and sharing.
6. Interact with top influencers in your space and try
to become one of their favorite people or brands.
7. Don't want a tagged photo of you or your brand on
your profile? Edit Tags to hide images from your
profile.
8. Adjust your settings so any potentially
embarrassing tagged photos won't show without
your approval.
9. Develop your own unique, recognizable visual
style. Figure out how you want to stand out and
make it so!
10. Visit the Places tab to see what's happening locally
- your neighborhood, a city you're targeting in ads,
or an event in a certain location.
11. Use a call to action to tell people what you want
them to do with your posts. Find clever ways to get3. Participate in massively
popular conversations.
For every post, use a mix of topically relevant
hashtags such as #woodworking for a carpentry
company, for example, as well as trending, super-
popular hashtags wherever you can.
The really specific hashtags are like long-tail
keywords in that they show more intent and help
you find the right people, but the universally
trending hashtags like #instagood, #tbt,
#photooftheday or even plain old #fun get you in
front of more people in general. You need both to
make it on a social network as big and noisy as
Instagram.
4. Make the most of your bio
URL.
It's prime real estate on your Instagram profile...
do you really want your bio to only link to your
website homepage, now and forever? Yawn.
Change it up at least bi-weekly and use that
clickable link in your bio to drive traffic to your
newest or most popular content.
5. Get descriptive with your
captions.
A picture is worth a thousand words, but you can't
skip the words entirely. National Geographic is
fantastic at using storytelling alongside their
Instagram photos to generate engagement and
sharing. While traditional media brands have
dropped like flies, NatGeo has thrived across
digital and become one of the top brands on
Instagram , with over 50 million followers.
Like the other Instagram hacks I've included here,
this is something you'll want to commit to working
into your strategy over time, so don't worry if it
feels weird at first. Your writing will improve as you
find your brand's Instagram voice .
6. Go all in on influencer
marketing.
Visit the profiles of each person you've identified
as an influencer in your space (AKA a person who
influences the people you want to get in front of )
and "Turn On Post Notifications" to be notified
every time they share new content. You can then
interact with them regularly and become one of
their favorite people or brands.
7. Remove unwanted tagged
photos of you from your profile.
If you only want to feature the best user-generated
content about you or your brand on your Instagram
profile, you can. Now, you can't remove the tagged
photos from the site entirely, by choosing "Edit
Tags," selecting the ones you want to remove and
choosing "Hide from Profile" (you may need to
confirm). It does the trick.
8. Approve photo tags before the
content shows on your profile.
Speaking of giving you greater control over which
tagged photos appear on your profile, you can
change your Instagram setting so tagged photos
won't show unless you approve them first. You'll
find this under "Options," "Photos of You," and
"Add Manually."
I'm trying to think of a reason why any company
would NOT want to do this... Nope. I've got
nothing. You should absolutely set this up to avoid
potentially embarrassing situations.
9. Develop your own Instagram
style.
It's human nature to want to fit in, but on
Instagram, you want to stand out. Indian beverage
brand Frooti has developed such a unique visual
content style, it's instantly recognizable every time
a user sees a Frooti post in their newsfeed. Check
it out:
10. Get local.
See what's going on in a specific area (say, your
neighborhood, a city you're targeting in ads, or
even an event in a certain location) by going to the
search page and choosing the Places tab. Then,
type in the name of the place to see all geotagged
posts for that location.
Check out more big trends in local social marketing
here .
11. Remember your calls to
action!
Instagram, like other social networks, is a
conversation, not a broadcasting platform. What
action do you want people to take on your post? If
you don't know that, start over and figure it
out. Staples is great at generating engagement by
letting people know exactly what they expect them
to do with their posts (bonus points if you make it
sound fun). Often, that call to action cleverly gets
people to share or virally spread Staples' content.
How to Get More Followers on Instagram
[Summary]
To get more followers on Instagram do the
following things:
1. Promote your dedicated hashtag on your other
social profiles, on your website, and your email
blast.
2. Get creative with your hashtags. Be funny, ironic,
or outrageous – but never boring!
3. Watch topically relevant and trending hashtags.
Join these conversations to get in front of more
people.
4. Use your bio link to drive traffic to your newest or
most popular content.
5. Write descriptive captions. Storytelling will help
generate engagement and sharing.
6. Interact with top influencers in your space and try
to become one of their favorite people or brands.
7. Don't want a tagged photo of you or your brand on
your profile? Edit Tags to hide images from your
profile.
8. Adjust your settings so any potentially
embarrassing tagged photos won't show without
your approval.
9. Develop your own unique, recognizable visual
style. Figure out how you want to stand out and
make it so!
10. Visit the Places tab to see what's happening locally
- your neighborhood, a city you're targeting in ads,
or an event in a certain location.
11. Use a call to action to tell people what you want
them to do with your posts. Find clever ways to get
people to share your content.💖💖
(Real!) Instagram
Followers.😇😇.You can't argue with numbers like that. But that's
just average. And as I advocate across all manners
of online marketing, you don't want to be average!
It's not a dream or a goal.
Sure, 58 times greater engagement than Facebook
sounds great, but you can do so much better than
that on Instagram. Whether you're a big brand or
maybe just wondering how to become Instagram
famous, I don't want you to strive for average; I
want you to reach for the stars and become an
Instagram unicorn. A digital unicorn is that magical,
rare creature that outperforms all others by orders
of magnitude.
And you're going to accomplish this by working
these eleven amazing Instagram hacks into your
social strategy. Check out these attention-
getting ideas for your Instagram captions ,
hashtags, profile, and more, and see what to
post on Instagram to get more followers and
way more visibility and engagement too.
1. Cross-promote your dedicated
hashtag.
That's nice that you created a #joesgarage hashtag
for your company, but who knows to use it to
share content about you? Make sure it's in your
profile, but take the game offline and have it
printed on your receipts, in print ads, on signage in
your store and at relevant events.💣.If you're on radio and TV, direct people to use your
hashtag. Integrate online and offline campaigns by
ensuring it's listed on your other social profiles, on
your website, and in your email blasts. Don't just
hope people will find it.
2. Get creative with hashtagging.
When it comes to Instagram caption ideas, you
need to look beyond the one-word, obvious
hashtags . Sure, you want to use those, too, but mix
it up and use hashtags to tell part of your story. Be
funny, ironic, or outrageous--just don't be
BORING. Collaborative workspace
company WeWork is great at this, and they include
a fun mix of Instagram content, too.3. Participate in massively
popular conversations.
For every post, use a mix of topically relevant
hashtags such as #woodworking for a carpentry
company, for example, as well as trending, super-
popular hashtags wherever you can.
The really specific hashtags are like long-tail
keywords in that they show more intent and help
you find the right people, but the universally
trending hashtags like #instagood, #tbt,
#photooftheday or even plain old #fun get you in
front of more people in general. You need both to
make it on a social network as big and noisy as
Instagram.
4. Make the most of your bio
URL.
It's prime real estate on your Instagram profile...
do you really want your bio to only link to your
website homepage, now and forever? Yawn.
Change it up at least bi-weekly and use that
clickable link in your bio to drive traffic to your
newest or most popular content.
5. Get descriptive with your
captions.
A picture is worth a thousand words, but you can't
skip the words entirely. National Geographic is
fantastic at using storytelling alongside their
Instagram photos to generate engagement and
sharing. While traditional media brands have
dropped like flies, NatGeo has thrived across
digital and become one of the top brands on
Instagram , with over 50 million followers.
Like the other Instagram hacks I've included here,
this is something you'll want to commit to working
into your strategy over time, so don't worry if it
feels weird at first. Your writing will improve as you
find your brand's Instagram voice .
6. Go all in on influencer
marketing.
Visit the profiles of each person you've identified
as an influencer in your space (AKA a person who
influences the people you want to get in front of )
and "Turn On Post Notifications" to be notified
every time they share new content. You can then
interact with them regularly and become one of
their favorite people or brands.
7. Remove unwanted tagged
photos of you from your profile.
If you only want to feature the best user-generated
content about you or your brand on your Instagram
profile, you can. Now, you can't remove the tagged
photos from the site entirely, by choosing "Edit
Tags," selecting the ones you want to remove and
choosing "Hide from Profile" (you may need to
confirm). It does the trick.
8. Approve photo tags before the
content shows on your profile.
Speaking of giving you greater control over which
tagged photos appear on your profile, you can
change your Instagram setting so tagged photos
won't show unless you approve them first. You'll
find this under "Options," "Photos of You," and
"Add Manually."
I'm trying to think of a reason why any company
would NOT want to do this... Nope. I've got
nothing. You should absolutely set this up to avoid
potentially embarrassing situations.
9. Develop your own Instagram
style.
It's human nature to want to fit in, but on
Instagram, you want to stand out. Indian beverage
brand Frooti has developed such a unique visual
content style, it's instantly recognizable every time
a user sees a Frooti post in their newsfeed. Check
it out:
10. Get local.
See what's going on in a specific area (say, your
neighborhood, a city you're targeting in ads, or
even an event in a certain location) by going to the
search page and choosing the Places tab. Then,
type in the name of the place to see all geotagged
posts for that location.
Check out more big trends in local social marketing
here .
11. Remember your calls to
action!
Instagram, like other social networks, is a
conversation, not a broadcasting platform. What
action do you want people to take on your post? If
you don't know that, start over and figure it
out. Staples is great at generating engagement by
letting people know exactly what they expect them
to do with their posts (bonus points if you make it
sound fun). Often, that call to action cleverly gets
people to share or virally spread Staples' content.
How to Get More Followers on Instagram
[Summary]
To get more followers on Instagram do the
following things:
1. Promote your dedicated hashtag on your other
social profiles, on your website, and your email
blast.
2. Get creative with your hashtags. Be funny, ironic,
or outrageous – but never boring!
3. Watch topically relevant and trending hashtags.
Join these conversations to get in front of more
people.
4. Use your bio link to drive traffic to your newest or
most popular content.
5. Write descriptive captions. Storytelling will help
generate engagement and sharing.
6. Interact with top influencers in your space and try
to become one of their favorite people or brands.
7. Don't want a tagged photo of you or your brand on
your profile? Edit Tags to hide images from your
profile.
8. Adjust your settings so any potentially
embarrassing tagged photos won't show without
your approval.
9. Develop your own unique, recognizable visual
style. Figure out how you want to stand out and
make it so!
10. Visit the Places tab to see what's happening locally
- your neighborhood, a city you're targeting in ads,
or an event in a certain location.
11. Use a call to action to tell people what you want
them to do with your posts. Find clever ways to get3. Participate in massively
popular conversations.
For every post, use a mix of topically relevant
hashtags such as #woodworking for a carpentry
company, for example, as well as trending, super-
popular hashtags wherever you can.
The really specific hashtags are like long-tail
keywords in that they show more intent and help
you find the right people, but the universally
trending hashtags like #instagood, #tbt,
#photooftheday or even plain old #fun get you in
front of more people in general. You need both to
make it on a social network as big and noisy as
Instagram.
4. Make the most of your bio
URL.
It's prime real estate on your Instagram profile...
do you really want your bio to only link to your
website homepage, now and forever? Yawn.
Change it up at least bi-weekly and use that
clickable link in your bio to drive traffic to your
newest or most popular content.
5. Get descriptive with your
captions.
A picture is worth a thousand words, but you can't
skip the words entirely. National Geographic is
fantastic at using storytelling alongside their
Instagram photos to generate engagement and
sharing. While traditional media brands have
dropped like flies, NatGeo has thrived across
digital and become one of the top brands on
Instagram , with over 50 million followers.
Like the other Instagram hacks I've included here,
this is something you'll want to commit to working
into your strategy over time, so don't worry if it
feels weird at first. Your writing will improve as you
find your brand's Instagram voice .
6. Go all in on influencer
marketing.
Visit the profiles of each person you've identified
as an influencer in your space (AKA a person who
influences the people you want to get in front of )
and "Turn On Post Notifications" to be notified
every time they share new content. You can then
interact with them regularly and become one of
their favorite people or brands.
7. Remove unwanted tagged
photos of you from your profile.
If you only want to feature the best user-generated
content about you or your brand on your Instagram
profile, you can. Now, you can't remove the tagged
photos from the site entirely, by choosing "Edit
Tags," selecting the ones you want to remove and
choosing "Hide from Profile" (you may need to
confirm). It does the trick.
8. Approve photo tags before the
content shows on your profile.
Speaking of giving you greater control over which
tagged photos appear on your profile, you can
change your Instagram setting so tagged photos
won't show unless you approve them first. You'll
find this under "Options," "Photos of You," and
"Add Manually."
I'm trying to think of a reason why any company
would NOT want to do this... Nope. I've got
nothing. You should absolutely set this up to avoid
potentially embarrassing situations.
9. Develop your own Instagram
style.
It's human nature to want to fit in, but on
Instagram, you want to stand out. Indian beverage
brand Frooti has developed such a unique visual
content style, it's instantly recognizable every time
a user sees a Frooti post in their newsfeed. Check
it out:
10. Get local.
See what's going on in a specific area (say, your
neighborhood, a city you're targeting in ads, or
even an event in a certain location) by going to the
search page and choosing the Places tab. Then,
type in the name of the place to see all geotagged
posts for that location.
Check out more big trends in local social marketing
here .
11. Remember your calls to
action!
Instagram, like other social networks, is a
conversation, not a broadcasting platform. What
action do you want people to take on your post? If
you don't know that, start over and figure it
out. Staples is great at generating engagement by
letting people know exactly what they expect them
to do with their posts (bonus points if you make it
sound fun). Often, that call to action cleverly gets
people to share or virally spread Staples' content.
How to Get More Followers on Instagram
[Summary]
To get more followers on Instagram do the
following things:
1. Promote your dedicated hashtag on your other
social profiles, on your website, and your email
blast.
2. Get creative with your hashtags. Be funny, ironic,
or outrageous – but never boring!
3. Watch topically relevant and trending hashtags.
Join these conversations to get in front of more
people.
4. Use your bio link to drive traffic to your newest or
most popular content.
5. Write descriptive captions. Storytelling will help
generate engagement and sharing.
6. Interact with top influencers in your space and try
to become one of their favorite people or brands.
7. Don't want a tagged photo of you or your brand on
your profile? Edit Tags to hide images from your
profile.
8. Adjust your settings so any potentially
embarrassing tagged photos won't show without
your approval.
9. Develop your own unique, recognizable visual
style. Figure out how you want to stand out and
make it so!
10. Visit the Places tab to see what's happening locally
- your neighborhood, a city you're targeting in ads,
or an event in a certain location.
11. Use a call to action to tell people what you want
them to do with your posts. Find clever ways to get
people to share your content.💖💖
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